DORIAN GRAY REVISITED

Oscar Wilde in The Picture of Dorian Gray said, “The only thing worse than being talked about is not being talked about.” Was he right? All publishers seem to agree publicity (now politely called a platform) is necessary for sales.

Is publicity really just a form of advertising?

That question demonstrates I’m no expert on communications and perhaps a bit cynical. Here’s what one expert said, “Advertising and publicity are two very different communication tools, even though both employ the mass media as a vehicle for reaching large audiences… Advertising buys its way into the media… Publicity is presented by the media because it's newsworthy."

What works in advertising?

Probably millions of words have been written on the topic. These two ideas may be useful to authors.

1. Extend engagement. Consumers are more apt to buy a product if they spend more time looking at an ad or better still interacting with the advertiser.

Accordingly, I am starting a CONTEST: WIN A CHANCE TO BE A CHARACTER IN MY NEXT NOVEL. To enter, post a comment to this blog or any of my guest blogs during the next six months. I’ll draw the winner out of a hat and name a character after them in an upcoming book in my thriller series.

2. Associate your writing with things readers like. Advertising often sells products not by providing factual information but by surrounding the product with other things shoppers liked (like cute pets in toilet paper ads).

I suspect that’s why so many novelists write blogs. They’re trying to tempt readers with a slightly funny blog.

Many readers would love to travel to exotic spots, but lack the cash and maybe the guts to face long flights, endless lines, and questionable food. That’s why I have my heroine Sara Almquist travel to Bolivia in Ignore the Pain, Cuba in Malignancy, and Lebanon and Qatar in I Saw You in Beirut. Should I send Sara to India or Laos in my next novel? Which country would you rather visit vicariously?

Please extend your interaction with this author and leave a comment. Thanks.

P.S. DID YOU NOTICE I PUT A PICTURE OF BUG AT THE START, SO YOU'D THINK POSITIVELY?

Here are thumbnail sketches of international adventures with a middle-aged woman. Maybe, I shouldn’t use the words (middle-aged) because it isn’t a pleasant thought to many. However, I suspect her views are closer to most readers’ attitudes than those of James Bond.

See BOLIVIA in Ignore the Pain, as public health consultant, Sara Almquist, learns too much about the coca trade and too little about sexy undercover agent Xave Zack.

Available at Amazon: http://amzn.com/1610091310 and on Nook: http://www.barnesandnoble.com/w/ignore-the-pain-j-l-greger/1117532777;jsessionid=C54A000FC8C6FFBE5237D52396D7B8C6.prodny_store01-atgap03?ean=2940157799212

 

Visit CUBA in Malignancy, when Sara Almquist arranges scientific exchanges

between the US and Cuba and learns more about undercover agent Xave Zack.

Available at Amazon: http://amzn.com/1610091779 and on Nook: http://www.barnesandnoble.com/w/malignancy-jlgreger/1123390529?ean=2940157827649

Explore LEBANON, QATAR, and THE EMERATES with Sara in I Saw You in Beirut. Her past has the clues for the rescue of a nuclear scientist from Iran.

Available at Amazon: http://www.amazon.com/dp/1610092201 and on Nook: http://www.barnesandnoble.com/w/i-saw-you-in-beirut-jl-greger/1123184446?ean=2940158046957