How Evelyn Cullet publicizes her books

I asked Evelyn to write about how she publicizes her books. She has real chuzpah. I think you'll be impressed. Here's what Evelyn had to say.

I’m in constant marketing mode. Starting close to home, I send out notices and bookmarks to all my friends and relatives and ask them to spread the word to everyone they know. And then there are the announcements on my social networks. I try to book local library and woman's book club talks when I can. And if I can't give a talk, I'll attend a writers event or a craft or food event where I'll hand out bookmarks to anyone who'll take one. I even pass out bookmarks when I'm at the supermarket or at the drug store. I always keep copies of my novels in my car, and have even sold my novels to store customers. I'm one of those authors with absolutely no shame when it comes to promotion.

Last year, as I was waiting at the Little Rock airport for a plane home from Arkansas, I asked the proprietor of a small bookstore at the airport if he would hand out some my bookmarks to his customers, and to my surprise he agreed. How's that for blatant self-promotion?

I was recently featured in a local newspaper column and got a lot of phone calls and emails about that. And a few people have actually stopped me in stores to say that they saw the column about me the newspaper. So the word is spreading.

My daughter talked the owner of a coffee shop into putting my bookmarks on her counter. And I may even be invited to do a book signing there. I don't know how that will work out, but anything's worth a try. Stay tuned. 

I created a decorative pin out of a small photo of one of my book covers and I wear it everywhere. It's a great conversation starter, and then I usually go into my explanation about what my novels are about and hand out a bookmark. Needless to say, I carry bookmarks wherever I go.

I tried doing paid advertising with an online mystery magazine. That lasted seven months, which resulted in zero book sales, so it was a complete waste of my meager marketing budget. But I always enjoy doing blog tours and being a guest author on blogs like this one. Thanks for having me on your blog, Janet.

Bio:

Evelyn Cullet enjoys playing the piano, is an amateur Lapidary, and an organic gardener. She and her husband live in a suburb of Chicago. Love, Lies and Murder, the prequel to Masterpiece of Murder, is her latest novel.

 

Love, Lies and Murder

In this prequel to Masterpiece of Murder, Charlotte Ross's world is about to crumble. The man she loves has announced his engagement to another woman. Charlotte’s friend, dubious globe-trotter and mystery author, Jane Marshall, is back in town; but when she stumbles upon the gruesome body of the town’s millionaire industrialist, Jane becomes too wrapped up in the murder to help Charlotte in her embarrassing attempts to stop her ex-lover’s wedding. Charlotte is endearingly impractical as her impulsive choices lead her into and out of peril with only the wry and often misguided Jane to advise her as she discovers that people are not always who they seem--and a single error in judgment can prove fatal. 

Love, Lies and Murder - Amazon -  http://tinyurl.com/kbdpxg3

Masterpiece of Murder - Amazon - http://tinyurl.com/9jjl5xc

B & N - http://tinyurl.com/9uyqj5r

Website and blog: http://evelyncullet.com/

Battle of Good and Evil at Halloween

Marilyn Meredith's Spirit Shapes was just released. It's the perfect book for Halloween.

In Spirit Shapes, Deputy Tempe tries to solve three crimes that have occurred in the eerie Wilkinson House over the last eighty years. As Tempe is drawn into a battle of good evil, she is confronted with a problem faced by many with cross-cultural backgrounds. What is the best way to recognize the truth? Is it her Indian traditions as represented by Nick Two Johns or Christianity as represented by her husband Hutch or some combination of the two?

Spirit Shapes is a good snapshot of modern America with three-dimensional characters; some of whom just happen to be elderly, homeless, Goths, or kids that fall between the crack in the school system. The plot and conclusion will surprise you.

 Contest: The person who comments on the most blogs on this blog tour will have the opportunity to have a character named after him or her in the next Deputy Tempe Crabtree mystery. Note Lorna Collins in Spirit Shapes is the winner of Marilyn's contest last year.

Bio: Marilyn Meredith is the author of over thirty published novels, including the award winning Deputy Tempe Crabtree mystery series. She borrows a lot from where she lives in the Southern Sierra for the town of Bear Creek and the surrounding area, including the nearby Tule River Indian Reservation. She does like to remind everyone that she is writing fiction. Marilyn is a member of EPIC, three chapters of Sisters in Crime, Mystery Writers of America, and on the board of the Public Safety Writers of America. Visit her at http://fictionforyou.com and follow her blog at http://marilynmeredith.blogspot.com/

Tomorrow (October 31) she'll be visiting : http://www.jinxschwartz.blogspot.com/

You can buy Spirit Shapes (in all formats) form Amazon or directly from the publisher: http://mundania.com/book.php?title=Spirit+Shapes

Where do you get ideas for your writing?

The old dictum (Write about what you know.) is generally good advice. That’s probably why several authors have created successful cozy mystery series based on their hobbies (i.e. gardening, quilting, or cooking). Out of habit, I still thumb through scientific journals. When I read how a few mutations (changes) could turn a bird flu virus into one that can infect humans, I knew that I had the basis for a medical thriller. I called it Coming Flu.

Many authors looking for tax write offs, base their novels on vacation spots, such as the Caribbean islands. I’m not as smart. My next novel Ignore the Pain was based on a coca tea bag, postcards, and other cheap souvenirs that I collected on a trip to Bolivia. I didn’t get a tax write off and the location is grittier than a tropical isle. Readers may be pleased to know my souvenirs did not include a llama fetus from the Witches’ Market in La Paz, Bolivia.

But you don’t have to travel far for ideas. Have you ever wandered down a street in an old section of your home town and wondered what happened behind those facades last year, ten years ago, or even a century ago? Or just go a nearby mall and “people” watch.

Advertisements are under-utilized sources of ideas (particularly humor) for novels. Consider the endorsements of weight loss regimes and products on TV. The sizes of some of the servings of food in these promotions make even small salad plates look large. And many of those “delicious” shakes are nauseating. In my medical mystery Murder:A New Way to Lose Weight, readers get to see how desperate diet doctors can be. They might even be murderers.

But other ads for clothing, cars, and sexual performance medications on TV are also promising. Don’t’ forget those Friday night TV shows, which are thinly covered hour-long advertisements for bridal gowns.

Bug and I would love to hear about your favorite sources of ideas for writing.

How does an undercover FBI agent write about Christmas?

Today I'm welcoming a guest  John Wills.

This ex FBI agent is a dynamic speaker. I've heard him play the role of a crook in the "hood" at a Public Safety Writers Association meeting. Granted I'm no expert, but he sure convinced me. I bet he was good at undercover activities while an FBI agent.

Here's what John has to say.

Thank you, Janet, for hosting me on your blog.  

I’ve always wanted to write a feel-good story about Christmas. My story, however, is gritty and deals with some pretty tough topics: PTSD, homelessness, and alcoholism. The Year Without Christmas is the story about a family living in a small town in Michigan. After a tragic accident, they spiral down into the darkest time in their life.

As Robert Frost noted, “No tears in the writer, no tears in the reader.” That describes my journey as I crafted Eric Doyle’s story. Based on my life experiences, and those of family and close friends, I often found myself needing to pause as I wrote certain segments of the novel. My Catholic faith also played a large role in the story, although it never interferes with the stark conditions Eric faces as he winds up homeless on the streets of Chicago.

My bio begins in Chicago. Born and raised there, I was the second oldest of six children. We were a blue-collar family, my parents both worked to afford to send all of us to Catholic schools. I attended from kindergarten through college, and graduated from St. Xavier University in Chicago. I also spent a brief stint in the seminary, studying to become an Augustinian priest.

Instead of the priesthood, however, I spent two years in the Army, and then became a Chicago police officer. Twelve years later, I left the CPD and became an FBI agent. I worked all over the world, and was undercover on several occasions with the FBI. I spent my last six years teaching at the FBI Academy in Quantico, VA. I retired in 2004 and hired on with a training company in Seattle to train military and police throughout North America. I spent the past eight years training and travelling.

I am now fully retired. I continue to write novels, articles, short stories and poetry. Most often, I can be found spending time with my beautiful wife of 43 years, Christine, and my four grandchildren.

My website: http://www.johnmwills.com/

My blog:  http://jwillsbooks.com/about/

My reviewer page on the New York Journal of Books: http://www.nyjournalofbooks.com/reviewer/john-m-wills

My articles on Officer.com: http://www.officer.com/contact/10226421/john-wills

SCIENCE IN YOUR FICTION

Bug and I will be at the Farmington Public Library in Farmington, New Mexico on Thursday, October 17 at 6 pm.

As  professor emerita of the University  of Wisconsin, I'll talk on SCIENCE IN YOUR FICTION. You might be surprised all the ways that modern molecular biology and nanotechnology have crept into modern fiction.

Afterwards I'll sign copies of COMING FLU and MURDER: A NEW WAY TO LOSE WEIGHT.

Bug will supervise the event. He's used to being a pet therapy dog at UNM Hospital and the VA Hospital in Albuquerque. So he's used to crowds, especially of children.
As this picture suggests, he has a mind of his own. He's also the basis of the character Bug in my medical mysteries.

COME JOIN US.

Is blogging a good way of promoting books?

DON’T MISS THE SALE.

Kindle versions of COMING FLU & MURDER: A NEW WAY TO LOSE WEIGHT are only $2.99 at Amazon until Sept 30.

I know advertisements don’t make good blogs. But lets be honest most (I bet more than fifty percent of bloggers) wouldn’t write blogs if they weren’t trying to promote their books, art, or pet projects.

Publicizing pet projects is a driving force in our economy and political system. If you doubt me, think about what you read, listen to and watch on public media. Talk shows, much of most newscasts, whole sections of newspapers and magazines are just ways to publicize ideas and products. I could say some of the best dramas on TV (notably Law and Order) are attempts to comment on social issues. Some actors and actresses always seem to pick movies espousing causes they believe in.

On one sense, all of education is an attempt to promote a pet project – helping children and adults reach their full potential.

So I feel guilty, but I did it anyway and advertised the SALE on my medical mysteries.

Murder: A New Way to Lose Weight (http://www.amazon.com/Murder-New-Lose-Weight-ebook/dp/B00DFCC3IM/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1372715439&sr=1-1&keywords=Murder%3A+A+New+Way+to+Lose+Weight)

Coming Flu (http://www.amazon.com/Coming-Flu-ebook/dp/B008WDL84O/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1372715303&sr=1-1&keywords=Coming+Flu ) 

How do you promote books that are on sale at Amazon?

Do you post an ad on #All Mystery Newsletter, which advertises “dirt cheap reads?”

Do you post the sale on your blog? 

Do you post announcements on Manic Readers and on your Facebook page? 

Or do you send personalized messages to “friends” on Linked In?

I’ve tried all of these. What do you advise? I bet others, besides Bug and I, would like your advice too.

Last week I asked the question (#What’s the best price for a book on Kindle?) to the LINKED IN group called Crime Fiction. Over thirty people responded. The best (the most data based) answer came from Smashwords (Http://blog.smashwords.com/2013/05/new-smashwords-survey). Kindle books by independent authors sell best when priced at $2.99 or $3.99.

So I put the Kindle versions of COMING FLU and MURDER: A NEW WAY TO LOSE WEIGHT on sale for $2.99 at Amazon in September.

In Murder: A New Way to Lose Weight, physician Linda Almquist can’t decide who is more dangerous: ambitious and perhaps reckless, young "diet doctors" or established physicians who don’t like anyone snooping in their past.

In Coming Flu, epidemiologist Sara Almquist (Linda’s sister) is trying to stop two killers: the Philippine flu, which is rapidly wiping out everyone in a walled community in New Mexico, and a drug kingpin determined to break out of the quarantined enclave.

If you’re looking for fun reads, consider these medical mysteries. Next week I’ll recap what I learned.