“My Writing Process” Blog Hop

1. Why do I write what I do?
I like realistic medical mysteries and thrillers that push the edge of modern science but don’t cross over into science fantasy. Books with action but with themes that make you think. For example:

• Why do some individuals bounce back from physical and emotional pain, while others are warped into monsters?
• When is the common good more important than the rights of an individual?

So I write books, like Robin Cook (author of Coma, Acceptable Risk, and many others) would if he were still alive. Maybe I’m complimenting myself by comparing my novels to those of Robin Cook. Why don’t you read my Ignore the Pain, Coming Flu, and Murder: A New Way to Lose Weight and see?

2. What am I working on?
I’m sending Sara Almquist, my epidemiologist heroine, to Cuba. When I visited Cuba last November, the tour guide bragged that Cuban researchers had recently patented a vaccine against lung cancer. I checked. She was right, so I built my next novel Malignancy around Sara’s assignment from the State Department to set up scientific exchanges between Cuba and the US. Two weeks ago, I read an article in Science announcing the US and Cuban governments were initiating scientific exchanges.

In Malignancy, Sara is also escaping past foes in New Mexico and looking for Xave, the “spook” who saved her in Bolivia in Ignore the Pain. I’m pleased to add I finished the first draft yesterday. Actually that’s not quite true, I revise previous chapters as I write new ones. So in some ways, yesterday I finished about the third edit of the book. I’m hoping Malignancy will be published in late fall 2014.

3. How does my writing process work?

I file interesting ideas from scientific journals, newspapers, and on-line search services as I find them. When I start thinking about a new novel, I sort through my files and pull articles that fit a common theme. Then I create a three to five-page outline of the novel. After that I let the characters take over. As I indicated above, I revise chapters as I write new ones.  Euphemistically, my outline is fluid.

4. How does my work differ from others of its genre?

I include a scientific epilogue (about two pages) at the end of my novels. Interested readers can then check the facts themselves.

Thanks to Amy Reade for inviting me to participate in this blog hop. Her Secrets of Hallstead House, which sounds like a modern version of Jane Eyre, will be published in July 2014. I can’t wait to read it. For more on Amy, see http://amreade.wordpress.com/

How many of you follow blog hops? Are they a good idea?

I’m not supposed to post this until June 8, but when I finally get a blog written I’m a kid with a new toy. My apologies to those organizing the blog hop for my childish behavior.

Make your Sell Sheets Sell

Templates for sell sheets on the Web make it appear that there are defined rules for sell sheets. I think there is only one rule: Sell sheets should appeal to buyers and make them want to buy your book.

WHAT MAKES A SELL SHEET APPEALING TO BUYERS?

Most book buyers don’t read anything that looks dense or difficult.

• ·      Use size 12 or 14 print.
• ·      Leave plenty of white space.
• ·      Keep paragraphs short.
• ·      Try using a two-column format.
• ·      Limit the sell sheet to one-page.

Use color. The choice of color depends on the genre of the book and the cover, which is the main artwork on most sell sheets. For example, pastels and purple are often used to sell romances.

Design features are important but shouldn’t overpower. For example, a narrow (one-half inch) border of black and white zebra stripes around the edge of a sell sheet for a children’s book might be effective, but a wider border would detract from the cover and the blurb. Generally I like design features (such as a colored box) that draw attention to the book’s blurb.

Consider making two versions of your sell sheet. Book retailers and distributors often cringe when they see the word Amazon. Information on how to obtain the books from Amazon is essential when you’re talking to most readers at book fairs and talks

WHAT SHOULD YOU INCLUDE ON A SELL SHEET?

• ·      Title of the book, boldly at top of page
• ·      Author’s info: name, website, blog, and other ways to contact. Some think a photo of the author and a short (one or two    sentences) bio are appealing.
• ·      Blurb, only three to four sentences.
• ·      Cover of the book, large enough that you can read the print
• ·      Reviewers’ comments or awards
• ·      Publisher’s info: name, date of publication, ways to contact
• ·      Book info: genre, ISBN number, format, number of pages

What do you think makes a sell sheet effective? Let me know.

Thanks

 JL Greger, author of medical thrillers and mysteries - Ignore the Pain, Coming Flu, Murder: A New Way to Lose Weight

How do you promote books that are on sale at Amazon?

Do you post an ad on #All Mystery Newsletter, which advertises “dirt cheap reads?”

Do you post the sale on your blog? 

Do you post announcements on Manic Readers and on your Facebook page? 

Or do you send personalized messages to “friends” on Linked In?

I’ve tried all of these. What do you advise? I bet others, besides Bug and I, would like your advice too.

Last week I asked the question (#What’s the best price for a book on Kindle?) to the LINKED IN group called Crime Fiction. Over thirty people responded. The best (the most data based) answer came from Smashwords (Http://blog.smashwords.com/2013/05/new-smashwords-survey). Kindle books by independent authors sell best when priced at $2.99 or $3.99.

So I put the Kindle versions of COMING FLU and MURDER: A NEW WAY TO LOSE WEIGHT on sale for $2.99 at Amazon in September.

In Murder: A New Way to Lose Weight, physician Linda Almquist can’t decide who is more dangerous: ambitious and perhaps reckless, young "diet doctors" or established physicians who don’t like anyone snooping in their past.

In Coming Flu, epidemiologist Sara Almquist (Linda’s sister) is trying to stop two killers: the Philippine flu, which is rapidly wiping out everyone in a walled community in New Mexico, and a drug kingpin determined to break out of the quarantined enclave.

If you’re looking for fun reads, consider these medical mysteries. Next week I’ll recap what I learned.