SCIENCE IN YOUR FICTION

Bug and I will be at the Farmington Public Library in Farmington, New Mexico on Thursday, October 17 at 6 pm.

As  professor emerita of the University  of Wisconsin, I'll talk on SCIENCE IN YOUR FICTION. You might be surprised all the ways that modern molecular biology and nanotechnology have crept into modern fiction.

Afterwards I'll sign copies of COMING FLU and MURDER: A NEW WAY TO LOSE WEIGHT.

Bug will supervise the event. He's used to being a pet therapy dog at UNM Hospital and the VA Hospital in Albuquerque. So he's used to crowds, especially of children.
As this picture suggests, he has a mind of his own. He's also the basis of the character Bug in my medical mysteries.

COME JOIN US.

Is blogging a good way of promoting books?

DON’T MISS THE SALE.

Kindle versions of COMING FLU & MURDER: A NEW WAY TO LOSE WEIGHT are only $2.99 at Amazon until Sept 30.

I know advertisements don’t make good blogs. But lets be honest most (I bet more than fifty percent of bloggers) wouldn’t write blogs if they weren’t trying to promote their books, art, or pet projects.

Publicizing pet projects is a driving force in our economy and political system. If you doubt me, think about what you read, listen to and watch on public media. Talk shows, much of most newscasts, whole sections of newspapers and magazines are just ways to publicize ideas and products. I could say some of the best dramas on TV (notably Law and Order) are attempts to comment on social issues. Some actors and actresses always seem to pick movies espousing causes they believe in.

On one sense, all of education is an attempt to promote a pet project – helping children and adults reach their full potential.

So I feel guilty, but I did it anyway and advertised the SALE on my medical mysteries.

Murder: A New Way to Lose Weight (http://www.amazon.com/Murder-New-Lose-Weight-ebook/dp/B00DFCC3IM/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1372715439&sr=1-1&keywords=Murder%3A+A+New+Way+to+Lose+Weight)

Coming Flu (http://www.amazon.com/Coming-Flu-ebook/dp/B008WDL84O/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1372715303&sr=1-1&keywords=Coming+Flu ) 

How do you promote books that are on sale at Amazon?

Do you post an ad on #All Mystery Newsletter, which advertises “dirt cheap reads?”

Do you post the sale on your blog? 

Do you post announcements on Manic Readers and on your Facebook page? 

Or do you send personalized messages to “friends” on Linked In?

I’ve tried all of these. What do you advise? I bet others, besides Bug and I, would like your advice too.

Last week I asked the question (#What’s the best price for a book on Kindle?) to the LINKED IN group called Crime Fiction. Over thirty people responded. The best (the most data based) answer came from Smashwords (Http://blog.smashwords.com/2013/05/new-smashwords-survey). Kindle books by independent authors sell best when priced at $2.99 or $3.99.

So I put the Kindle versions of COMING FLU and MURDER: A NEW WAY TO LOSE WEIGHT on sale for $2.99 at Amazon in September.

In Murder: A New Way to Lose Weight, physician Linda Almquist can’t decide who is more dangerous: ambitious and perhaps reckless, young "diet doctors" or established physicians who don’t like anyone snooping in their past.

In Coming Flu, epidemiologist Sara Almquist (Linda’s sister) is trying to stop two killers: the Philippine flu, which is rapidly wiping out everyone in a walled community in New Mexico, and a drug kingpin determined to break out of the quarantined enclave.

If you’re looking for fun reads, consider these medical mysteries. Next week I’ll recap what I learned.

What's the Best Price for a Book on Kindle?

I’ve heard of authors who posted their #Kindle books on Amazon as free and suddenly “sold” 400 copies in a day. Some authors claim sales of their books tripled when they reduced the cost of their books from $5.99 to $3,99 or $2.99.

What do you think? Are these anecdotes flukes?

Are there good statistics on the elasticity of the market for Kindle books? Where’s the break point at which sales increase? I suspect Amazon knows the answer because they control one of the databases in the world.

I’d love to hear your opinions or better yet get references that show actual sales figures. I bet other readers would too.

In any case, the Kindle versions of my #medical mysteries - Murder: A New Way to Lose Weight and Coming Flu are on sale on Amazon for $2.99 during September.

In #Murder: A New Way to Lose Weight, physician Linda Almquist is investigating an ambitious "diet doctor" who is endangering the lives of his #obese patients and perhaps eliminating anyone who thwarts his career plans. But Linda could be wrong. The murders might be related to something in the past – something involving her boss the Dean. While Linda fears for her job, the police fear for her life.

In #Coming Flu, epidemiologist Sara Almquist is trying to stop two killers:  the Philippine flu, which is rapidly wiping out everyone in a walled community in New Mexico, and a drug kingpin determined to break out of the quarantined enclave.

WHAT YOU CAN LEARN about writing FROM WACKY FAD DIETS

By wacky fad diets, I mean those diets that basically allow all you can eat of one food but restrict intake of other foods. Some of these diets have the names of famous people attached to them, but I’m leaving the names off, to avoid controversy.

Examples of fad diets are:

The Morning Banana Diet Basically dieters can eat all the bananas they want for breakfast and snacks but no other foods at those times. Some promoters of this diet allow milk with breakfast.

The Grapefruit Diet (sometime called the Hollywood Diet) Generally dieters following his plan eat grapefruit with all meals and are not allowed other carbohydrates, such as sweets or grains.

The Ice Cream Diet Early renditions of this diet allowed those wishing to lose weight to eat all ice cream they wanted but nothing else. Now those promoting this diet suggest dieters eat 1,250 calories per day in a balanced diet and once serving of ice cream.

Baby Food Diet This diet plan allows weight watchers to eat all the baby food they can gag down for two meals a day and snacks. They are allowed one normal meal a day.

I’m sure you can name many more fad diets

Will these diets work?

It’s amazing how boredom can decrease your appetite. Most of us will eat less if we are faced with limited choices. Let’s be honest, after a week you can develop a real aversion to bananas, grapefruit, or baby food, and maybe even ice cream. And then you’ll probably eat much less. That why the early renditions of the ice cream diet often failed, many could eat prodigious amounts of their favorite dessert for weeks on end.

In modern renditions of these fad diets, dieters are encouraged to eat a low calorie (about 1200 calories daily) balanced diet with these foods and to exercise more. This increases the likelihood of weight loss.

So what did you learn?

Basic science holds true. If you consume less calories and exercise more you lose weight. Fad diets add a little advertising pizzazz to this bland advice. That makes some people stick to their intentions long enough to lose weight.

Does this apply to writing?

Strong writing is like your basic balanced 1200-calorie diet with plenty of exercise. It works and produces the desired results – a good, maybe even great novel. However, it often takes a well-known name, a dynamic platform (which mean lots of hard work doing promotional activities), and/or catchy advertising gimmicks to turn it into a best seller.

Have you found the fad diet (advertising gimmick) to sell your books? I’d like to hear about it. I’m sure other writers would too.

JL Greger

In Murder: A New Way to Lose Weight, physician Linda Almquist, Sara's sister, is investigating an ambitious "diet doctor" who may be eliminating anyone who thwarts his career plans. You'll think of this book before you start your next diet. Learn more at www.jlgreger.com. 

When it comes to dieting, do you feel confused?

Many of us appear to have a bipolar relationship with food. We’re either feasting or dieting. Doubt me?

Flip on your TV and watch the ads. First there’s one for a restaurant with pictures of smiling, thin people and sizzling steaks or pizzas dripping with gooey cheese. Next a slender actress coos about a diet regime while she shows you tiny portions of foods that look like plastic models. After a small break for the program, the ads are back.

That’s why I wrote Murder: A New Way to Lose Weight. I thought the love – hate relationship most of us have with food was a good backdrop for a murder mystery. And Albuquerque was the perfect location. Let me explain.

There are similarities between dieting and solving a murder.

 1) Both are hard work.

 2) Both should be taken seriously. Obesity is life threatening; it’s not just a cosmetic problem. Although humorous scenes add to murder mysteries, murder isn’t funny.

3) Little things (like calories and seemingly insignificant clues) are important.

4) Patience and persistence are the keys to success in losing weight or solving a murder.

In Murder: A New Way to Lose Weight, the protagonist Linda Almquist struggles to lose weight, to fit into a new job where she’s not really wanted, and to help the police catch a killer before he strikes a third time. At times, you won’t be sure which of these activities is hardest for Linda.

Albuquerque is a great restaurant town.

I set many scenes in real restaurants (Flying Star, Hurricanes, Jason’s Deli) because Albuquerque is home to a lot of great southwestern cooking – burritos stuffed with everything but the kitchen sink and dripping in cheese, fried chili rellenos smothered in red or green chili sauce, and pork tamales with guacamole and sour cream on the side. Note southwestern cooking isn’t known for its’ low-calorie entrees. And tension builds (I hope) as the “dieting” Linda peruses menus and reluctantly chooses salads with dressing on the side.

Now let’s get’s personal and address your love-hate relationship with food.

This advice comes from a nutritionist who loves eating and cooking and doesn’t always follow this advice.

1. Learn to enjoy more activities that don’t involve eating or drinking.

2. Don’t make a stop for ice cream the reward for exercise.

3. Make a couple of new rules at your house: no eating or drinking in front of the TV or computer or in bed. Hopefully, the activities in these locations will be so interesting, you’ll choose not to get another snack. And you can tell yourself and your spouse, this will reduce messy mistakes.

4. Don’t buy your favorite snack foods. If potato or taco chips aren’t in your house, you can’t eat them. Sometimes I think the main advantage of buying some “diet” snack foods is that they don’t taste good, so I eat less of them.

5. Read more books. And make it a rule not to eat or drink while reading. Remember, resale vendors don’t like books that have food or drink stains.

Okay, these hints are great but they should make you think. How often do you eat because you bored, not hungry?

Why not satisfy your taste for mystery and suspense, by buying Murder: A New Way to Lose Weight and Coming Flu on Amazon or if you’re in Albuquerque at Treasure House (on the square in Old Town Albuquerque) or Menaul Book Exchange (at 9409 Menaul Boulevard)? 

JL Greger

Tag sales line for Murder: A New Way to Lose Weight on Amazon: http://www.amazon.com/Murder-New-Way-Lose-Weight/dp/1610090624/ref=sr_1_1?s=books&ie=UTF8&qid=1365534310&sr=1-1&keywords=Murder+A+New+Way+to+Lose+Weight

Tag sales line for Coming Flu: http://www.amazon.com/Coming-Flu-J-L-Greger/dp/1610090985/ref=sr_1_1?s=books&ie=UTF8&qid=1363872699&sr=1-1&keywords=Coming+Flu

Website: www.jlgreger.com

BUGS FOR DINNER?

Today I’m pleased to welcome Sharon Arthur Moore to the blog. This Arizona resident is an intrepid cook and recipe developer. She “transitioned” several years ago after thirty-nine years as an educator  (elementary school to university) to full-time fiction writing. Her first culinary mystery, Mission Impastable, is being published this August by Oak Tree Press.

When you read this blog, you’ll be eager to taste her fiction, if not her food.

Sharon’s Food for Thought

Janet’s blog title inspired this post. I’ve always been interested in biology, and when thinking what I could talk about here, bugs came to mind. My protagonist, personal chef Allie Wesson in the “Dinner is Served” series, takes a job at a cooking school in Prime Rib and Punishment. There she gives students an assignment to cook up a tasty bug recipe. No surprise, the head chef of the school doesn’t find the assignment consistent with classic French cuisine. But then, he dies, so who cares what he thinks?

Truth be known, Americans are behind the rest of the world in recognizing bugs as a food source--that is as an advertent food source. Estimates are that inadvertently we eat about one pound of bugs yearly. The FDA even has guidelines for the amount of bug parts allowed in our processed foods.

You can legally ingest 60 insect components per 100 grams of chocolate, 30 insects parts per 100 grams of peanut butter, and as many as five fruit fly eggs and 1-2 larvae for every 250 milliliters of juice. Bet you didn’t know that. Then there’s the swallowing of small flying insects as you go through a swarm of gnats.

We are unusual as a people in not embracing entophagy. About two billion of earth’s people choose to chow down on insects. That’s because they are an inexpensive, safe, and readily available food source. Name an endangered insect (other than butterflies) if you can. And they don’t emit methane like cows to add to the greenhouse effect. It costs much less to food-farm insects than mammals. Insects make up 80% of the world’s animals and so are easily obtained even without farming. With population soaring, embracing entomophagy could be all that stands between starvation and survival.

Some nutrition facts. Bugs . . .

Have comparable protein levels to beef and fish, with some varieties

having more protein.

Are an excellent source of calcium, magnesium, phosphorous, zinc,

selenium, and iron.

Are a good fiber source and low in fat.

Are less likely to carry diseases that can be transmitted to humans.

The most commonly eaten bugs are bees, wasps, locusts, grubs, ants, mealworms, crickets, beetles, and grasshoppers. And recipes for preparing them abound. Hop on over to my blog and get some recipes if you’d like to surprise family or guests at dinner tonight.

Check out the second part of this a two-part blog at my blog, “Parsley, Sage, and Rosemary Time”. (www.sharonarthurmoore.blogspot.com)

WOW! Doesn’t that sound tasty? Bug says he's not eating her bug recipes.

Sharon's sources for this blog post:

http://eatocracy.cnn.com/2013/05/15/where-to-eat-insects/?hpt=hp_bn11

http://qz.com/84127/five-reasons-we-should-all-be-eating-insects/

http://eatocracy.cnn.com/2013/05/14/eat-insects-save-the-world-says-the-u-n/?hpt=hp_bn11

http://eatocracy.cnn.com/2010/07/15/the-case-for-eating-insects/