Tuesday, April 26, 2016

Promote Your Books as if They’re Fad Diets

My latest murder mystery Murder...A Way to Lose Weight is about dieting. So I‘ve thought a lot
about fad diets in the last year. Many fad diets were first promulgated in the 1950’s. Countless nutritionists have denounced them but they keep  reappearing. What gives them such tenacity? Why are they so popular? Do fad diets provide insights into publicizing books?

What are fad diets?
I’m defining fad diets as those that basically allow you to eat all you want of one special food but restrict your intake of other foods. Famous people have endorsed these diets, but I’m leaving their names off to avoid controversy. Examples of fad diets are: the Banana Diet, the Hollywood Diet (sometime called the Grapefruit Diet), and the Baby Food Diet.

Many users of these diets have reported weight loss. Why? The dieters developed an aversion (Perhaps that’s an overstatement, but I doubt it.) to bananas, grapefruit, and baby food and ate much less. Accordingly they lost weight.

So what did you learn?
Basic science holds true. If you consume less calories and exercise more, you lose weight. Fad diets add a little advertising pizazz to the bland basic advice. In some cases, this pizazz caused people stick to their intentions long enough to lose weight.

How does this relate to promoting books?
Strong writing is like your basic balanced 1200-calorie diet with plenty of exercise. It works and produces the desired results – a good, maybe even great novel. However, it usually takes a well-known name, a dynamic platform (which mean lots of hard work doing promotional activities), and/or catchy advertising gimmicks to turn it into a best seller. 

Have you found the fad diet (advertising gimmick) to sell your books? I’d like to hear about it. I’m sure other writers would too. Leave a comment.

In Murder...A Wayto Lose Weight, two ambitious diet doctors are testing a new way to lose weight. The two, eager to become rich and famous diet gurus, take “short cuts” and endanger their patients’ lives. One doctor is killed after she develops a conscious and admits their “short cuts.” As the police turn up clues, the readers learn a bit about weird poisons and the social mores of a medical school.