Saturday, August 31, 2013

What's the Best Price for a Book on Kindle?

I’ve heard of authors who posted their #Kindle books on Amazon as free and suddenly “sold” 400 copies in a day. Some authors claim sales of their books tripled when they reduced the cost of their books from $5.99 to $3,99 or $2.99.

What do you think? Are these anecdotes flukes?

Are there good statistics on the elasticity of the market for Kindle books? Where’s the break point at which sales increase? I suspect Amazon knows the answer because they control one of the databases in the world.

I’d love to hear your opinions or better yet get references that show actual sales figures. I bet other readers would too.

In any case, the Kindle versions of my #medical mysteries - Murder: A New Way to Lose Weight and Coming Flu are on sale on Amazon for $2.99 during September.

In #Murder: A New Way to Lose Weight, physician Linda Almquist is investigating an ambitious "diet doctor" who is endangering the lives of his #obese patients and perhaps eliminating anyone who thwarts his career plans. But Linda could be wrong. The murders might be related to something in the past – something involving her boss the Dean. While Linda fears for her job, the police fear for her life.

In #Coming Flu, epidemiologist Sara Almquist is trying to stop two killers:  the Philippine flu, which is rapidly wiping out everyone in a walled community in New Mexico, and a drug kingpin determined to break out of the quarantined enclave.