I’m in constant marketing mode. Starting close to home, I send out notices and bookmarks to
all my friends and relatives and ask them to spread the word to everyone they
know. And then there are the announcements on my social networks. I try to book
local library and woman's book club talks when I can. And if I can't give a
talk, I'll attend a writers event or a craft or food event where I'll hand out
bookmarks to anyone who'll take one. I even pass out bookmarks when I'm at the
supermarket or at the drug store. I always keep copies of my novels in my car,
and have even sold my novels to store customers. I'm one of those authors with absolutely
no shame when it comes to promotion.
Last year, as I
was waiting at the Little Rock airport for a plane home from Arkansas, I asked the
proprietor of a small bookstore at the airport if he would hand out some my
bookmarks to his customers, and to my surprise he agreed. How's that for
blatant self-promotion?
I was recently
featured in a local newspaper column and got a lot of phone calls and emails about
that. And a few people have actually stopped me in stores to say that they saw the
column about me the newspaper. So the word is spreading.
My daughter
talked the owner of a coffee shop into putting my bookmarks on her counter. And
I may even be invited to do a book signing there. I don't know how that will
work out, but anything's worth a try. Stay tuned.
I created a decorative
pin out of a small photo of one of my book covers and I wear it everywhere. It's
a great conversation starter, and then I usually go into my explanation about
what my novels are about and hand out a bookmark. Needless to say, I carry bookmarks
wherever I go.
I tried doing
paid advertising with an online mystery magazine. That lasted seven months, which
resulted in zero book sales, so it was a complete waste of my meager marketing
budget. But I always enjoy doing blog tours and being a guest author on blogs
like this one. Thanks for having me on your blog, Janet.
Bio:
Evelyn Cullet enjoys playing
the piano, is an amateur Lapidary, and an organic gardener. She and her husband
live in a suburb of Chicago. Love, Lies and Murder, the prequel
to Masterpiece
of Murder, is her latest novel.
Love, Lies and Murder
In this prequel to Masterpiece
of Murder, Charlotte Ross's world is about to crumble. The man she
loves has announced his engagement to another woman. Charlotte’s friend,
dubious globe-trotter and mystery author, Jane Marshall, is back in town; but
when she stumbles upon the gruesome body of the town’s millionaire
industrialist, Jane becomes too wrapped up in the murder to help Charlotte in
her embarrassing attempts to stop her ex-lover’s wedding. Charlotte is
endearingly impractical as her impulsive choices lead her into and out of peril
with only the wry and often misguided Jane to advise her as she discovers that
people are not always who they seem--and a single error in judgment can prove
fatal.
Love, Lies and Murder - Amazon - http://tinyurl.com/kbdpxg3
Masterpiece of Murder - Amazon -
http://tinyurl.com/9jjl5xc
B & N - http://tinyurl.com/9uyqj5r
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