SELLING BOOKS DURING A PANDEMIC

Please enjoy this post from Marilyn Meredith - author of more than 50 books. Marilyn writes her Rocky Bluff P.D. mystery series as F.M. Meredith. I think you'll learn a lot from her comments on marketing her books. She's a real pro.

Before the pandemic, my favorite way to promote my books was in-person, whether as a speaker for a writers’ group or conference, or at service or social club. If I could get people to laugh, I sold books. My second favorite was to participate in a book or craft fair. My calendar was full of both for 2020 and everything was cancelled.

So that meant I had to concentrate on other ways to let people know about my books. One thing I’ve always enjoyed doing is being a guest on someone’s blog like I am today. One of the big reasons is because I like to write, but does it sell books? Sometimes. When I’ve done best is when I’ve been on a blog tour and held a contest for someone to have his or her name used for a character in the next book.

Like other authors, I use Facebook to promote new books—and old ones too. I’ve gathered quite a few friends along the way, and some of them have become fans. Of course, I don’t just write about my books, I talk about everything I’m doing. The same for my own blog, I write about most anything that comes to mind and host other authors. I also belong to some Facebook groups, but not sure any are helpful when it comes to selling books.

Now, what has worked best for me. Because I write series, offering one of the early books  series for free has resulted in reader buying other books. There are many places to offer free books, all you have to do is a search on the Internet to find them.  Most of these places charge a small fee.

And there is BookBub, but they are picky about what books they promote, and the fee is way beyond my budget. 

Sometimes I feel like my promotion efforts are like throwing cooked spaghetti at the wall and seeing if it sticks. It’s hard to tell what is working, though much easier now that I’m self-pubbed and watch what and how many books are being sold.

How about any of you other authors, what are you doing and what works best for you?

Blurb for #16, Not As We Knew It. 

The challenges come one after another for the Rocky Bluff P.D. to handle―from a missing woman to a fatal house fire. Detective Doug Milligan is faced with new and unusual problems to solve, some on the job and others related to his family. With the department shorthanded because of the Covid virus, Chief Chandra Taylor must make some hard decisions in order to protect the town of Rocky Bluff. 

To buy: https://www.amazon.com/Not-As-Knew-F-M-Meredith/dp/B08NDT3FW5/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

RIDDLED WITH CLUES

 Meet the characters in the international #thriller RIDDLED WITH CLUES. It begins at the VA Hospital  in Albuquerque but takes you to #Laos and #Cuba as the protagonist Sara Almquist frantically trys to solve the mystery of Red from Udon Thani. 

Sara recognized Xave Zack as the lopsided man who stared out the window toward the Sandia Mountains. His body appeared twisted in the wheelchair, but his shoulders remained broad. Many white creases and sagging skin on his darkly tanned neck suggested he’d lost a lot of weight recently.

She hesitated recalling the macho guy who had saved her from drug traffickers in Bolivia, where she had served as a consultant on public health issues. Unfortunately, she had learned too much about the coca trade. At the time, he’d had ebony hair with gray at his temples. Now, his hair was silver.

Her mind moved to the polished sophisticate—a George Clooney look-alike, who had left her in Washington to take an assignment tracking the movement of coca from Bolivia through Cuba to the U.S. Finally, she thought of the beaten, dirty bum who gave her a message for his controller, Eric Sanders, in Colombo Cemetery in Havana. Her history with the man had been brief, colorful, and emotional. In Havana, he’d made it clear she’d never see him again....

 

She allowed no hint of sympathy in her voice because she knew pity would annoy the man in the wheelchair. “Xave.”

The man turned slowly. “Sanders must be worried if he sent you.” He flashed a wide grin. She knew he was about to tell less than the whole truth because he smiled with his teeth showing.

Maybe I can force some honesty. “Did they retrieve you from Cuba before you destroyed your liver with cheap booze as you tried to perfect your cover as a drunken sailor? Hopefully, broken bones are your only problems.” She motioned to the cast on his right leg.

He grimaced.

“Why are you in a Spinal Cord Injury Center?”

He looked around the room as if he feared someone would hear. “Better security here. What were you told?”

“Not much. Can you walk?”

“Always direct. It’s why we hit it off.” He rubbed his chin, but didn’t answer the question... (Then) he smiled. This time with no teeth showing, which usually meant sincerity. “How about twirling around, slowly. The pink top shows off your blonde hair and light skin.”

She was glad she had worn the khaki skirt, which she always wore in summer to do pet therapy. Most of the hospitals in Albuquerque preferred volunteers didn’t wear shorts. The skirt was acceptable and cooler than trousers. “You must be on the mend.” She twirled quickly. “Sorry, but I’m not going to talk with my back to you so you can study my ass.”

He chuckled. “Sit next to me. I want to talk business without curious ears overhearing. Lots of nosy people here.”

She pushed the table away and sat on the edge of the bed. He pulled a slip of paper from the cuff of his right sleeve. “A woman slipped this note into my pocket when I was in a large crowd about two hours before my accident. I need your help.”

Sara looked at the small piece of ragged paper. She read a phone number and “Red from Udon Thani.” She turned the slip over. “Seen a lot of wear.”

 

You'll have to read the rest of Riddled with Clues, to discover the identity of Red from Udon Thani. Here's several hints. 

• Xave doesn’t know anyone called Red, and the last time he was in Udon Thani was during the Vietnam War. 
• After Sara listens to Xave's rambling tales of all the possibilities, both she and Xave are attacked. He is left comatose. 
• She is left to fight for her life with little help from the local police but with frequent coded clues for a homeless veteran who apparently frequented the VA Hospital in Albuquerque.

Available at:  https://www.amazon.com/dp/1938436237